If you are a research site looking to attract more patients, it is vital to have a practical and appealing website that catches your visitors’ attention and drives them to action. With more business happening online than ever before, it’s not enough to simply be online. Having a functioning and well-designed website helps develop credibility and trustworthiness, which is crucial for attracting more patients to clinical research. If your website isn’t driving more traffic to your research site, then it may be time to consider a website redesign.
When determining if your website needs a redesign, you should always consider using data. Find out what is and isn’t working on your current website and use that as a starting point for a redesign. Data from free tools like Google Analytics is helpful for determining where visitors go on your website, how long they stay, when they leave, and more. By using data from tools like Google Analytics, you can see what pages are the most popular on your website, and what pages may need extra work. If you have noticed a high bounce rate on certain pages, or that visitors are not staying very long on your site, these things may be an indicator that your website could use some changes.
Another thing to be cognizant of when making changes to your website is optimization for mobile users. In 2017, mobile internet usage made up 63% of web traffic, and that number is growing every year (https://www.stonetemple.com/mobile-vs-desktop-usage-study/). Your website should be easy to navigate on mobile devices, as potential patients search for important information on the go.
When beginning to redesign your website, determining the scope of the redesign is very important. Some websites may just need a few added features, like a calendar or a “contact us” button in the right place, whereas others may need a complete overhaul. Once you have diagnosed the problems with your current website, you can start to plan for your redesign and begin addressing these issues. Take this opportunity to plan improvements that will make your website more patient-friendly and SEO-friendly. Sometimes, a simple fix might make a world of difference for your patients and for your website’s SEO.
Make sure to develop an accurate and viable timeline for your website redesign. Leave enough time to come to an agreement with all important parties/departments about what needs to change and why. Spend time writing well thought-out pieces of copy to fill spaces that may be present on your current website. Make sure to include accurate and succinct information about your business, as well as contact information and directions for potential patients. If content needs to be created, have those items ready to be entered on the website before beginning your redesign. You don’t want to rush this process, as small details on your site could make a big difference for prospective patients.
Redesigning a website can take a lot of time and preparation, and it may take several drafts of a website before you come up with the final version, but it can be a huge step forward for your business. Recruiting new patients to your site is the main goal, and an effective website is an important step in attracting them.