So, you’re looking to expand your patient recruitment?
Great! Let us show you how PW can help boost your site’s patient recruitment strategies. We streamlined our process to make any size project simple and effective for you.
Step 1: Budget
No one likes discussing $, but we have to ask…
Do you have a budget? If you already have advertising funds from the sponsor/CRO, we will work within that budget to develop a customized solution specific to your site. There is no additional out-of-pocket costs to you to utilize our services. This makes our process unique and flexible and able fit within any budget, no matter the size.
No advertising budget? Let us negotiate a budget for you. PW will work with your site to determine the appropriate advertising plan and budget. From there, we will reach out to the sponsor/CRO to gain these advertising funds for you.
Step 2: Creative
Now for the fun part!
We know you are busy and developing advertising materials may seem daunting. That’s what we’re here for! Let our seasoned creative team do the work and design all your materials tailored to your clinical research’s brand and study. After approval of the materials from your site, we will facilitate sponsor and IRB submissions on your behalf.
Already have IRB-approved materials? Send them to us and we’ll take care of media placement.
Step 3: placement
Your plate is full, let us implement the ads for you.
After approval of the creative materials, we will handle all implementation and performance of your advertisements. We negotiate with vendors to place your media at the best possible rates, extending your advertising dollars further. Throughout your campaign, PW will manage and share performance of your campaign and adjust as needed to ensure top performance of each advertisement, putting your mind at ease.
Step 4: tracking
No need to remember a portal login password.
As the campaign is running, all patient referrals will get routed to you via email. If particular media components are not performing well, we can pivot and make changes throughout the campaign. Once the campaign is complete we will send a performance metrics overview to your site.